Until recently, it was common practice to split your digital marketing between an agency specialising in search engine optimisation (SEO) and one specialising in pay per click advertising (PPC). This approach made sense as agencies often focused on one aspect over the other.
As digital marketing has established itself as an essential facet of business, the lines between these two forms of marketing have blurred and now it is arguably a more sensible choice to keep all aspects of your digital marketing strategy under one agency’s roof. If anything, SEO and PPC are becoming increasingly important to each other. Companies like http://southcoastmarketinggroup.com can really help.
If you look at a search result page on Google, you will note that the list of results is more often a mixture of both paid and organic listings. Google has announced plans to include paid adverts and pins in local search results and search results on Google Maps so it is fair to assume that integration of SEO and PPC is only going to increase. Google has been the leading name in online advertising for so long that when many people think of Adwords when they think of PPC. This made appearing in targeted search essential, meaning that SEO and PPC could be placed under the umbrella term of ‘search marketing’. Then social media rose in prominence.
With networks such as Facebook and Twitter becoming ever more influential, PPC developed to mean paid search as well as paid social, which muddied the waters as social and content marketing were added to the mixture. It is now common for your SEO to reference content marketing and your PPC expert to extoll the benefits of social media. Digital marketing is no longer a selection of separate practices managed by different professionals; they work in conjunction with each other. A successful digital marketing campaign will include aspects of SEO, PPC, content and social media marketing. Remember that PPC and SEO go hand in hand.
When digital marketing was in its infancy, employing different agencies to cover different roles was commonplace. You would have one on board to handle website design, one for further development and optimisation and a range of others, depending on the number of different marketing channels you pursued. It was unwieldy and difficult to manage.
There was no such thing as a unified marketing campaign; each was only interested in their chosen practice.
By bringing everything under one banner, you cut out any competition that may grow between the agencies you use. Everyone is clear on the aim of the campaign and can work in unison to see to its maximum potential. When PPC needs to take the lead, it can. If those working on the PPC campaign need assistance from the SEO team, they are there ready to help; there is no waiting for returned calls or a lengthy email conversation.
To take control of your company’s digital marketing strategy, bring all facets of your online marketing under one roof. You will not regret it.
As part of successfully managing your business, you may want to consider finding and hiring the services of a social media marketing company. The marketing services that these companies can provide you with are utterly indispensable, in this day and age. And if you are not entirely convinced about whether or not you should be investing in the social media marketing for your company, then you will have to read this article. In this article, you will be able to familiarize yourself with all of the compelling reasons why social media marketing is an integral part of your business.
- You can get more results when it comes to growing your business. The services that a social media marketing company, such as http://www.ikandy.co will be guaranteed to help spread awareness of your business. You can get more concrete results if you hire a professional marketing company.
- A social media marketing company will also do more thorough research for your business’s marketing campaign. Research is absolutely critical if you want to have a successful marketing campaign on social media. A marketing campaign will do research such as getting specific data about the demographics and web browsing habits of your target market.
- You are also able to get higher engagement if you make use of the services of a social media marketing company. The expert marketers in these companies will know just what to do to be able to draw in more people to check out your business.
- Social media marketing is a very effective form of advertising. And in some cases, social media marketing is even more effective than more traditional forms of advertising. In some ways, there are even more advantages to using social media marketing than traditional advertising. It is cheaper and definitely, has a wider reach.
- You are able to reach out to more people if you make use of the services of a social media marketing company. A lot of people are using social media nowadays. And you will be able to tap into that large market for your business if you run a social media marketing campaign.
- Aside from increasing engagement, you can also increase your customer’s loyalty as well. When you run an effective social media marketing campaign, you can actually improve the way people perceive your business thus improving their loyalty as well.
- You have higher chances of success with your social media marketing if you hire a company to do it. A professional marketing company will have the necessary skills and experience to be able to ensure that your social media marketing is effective.
Nowadays, the definition of marketing has changed. And you will need an expert on the new methods and techniques of marketing on the internet and social media. And for that, you will need the expert skills and services of a social media marketing company. Those kinds of business will specialize in marketing to people on social media. You and your business will find more success if you hire the marketing services of those kinds of social media management companies. They will take your business’ social media accounts and use them as part of their effective marketing strategy.
In virtually all areas of digital marketing, you are dealing with a large number of unknowns.
The best search marketers on the planet will admit that they cannot guarantee where your site will rank in a year’s time, let alone one month. The same can be said for social media marketers, content marketers etc. As such, predicted outcomes are usually nothing more than calculated guesses. If you’re working with an experienced consultant, the likelihood is that it’ll be a pretty good guess, out even the best marketers are susceptible to overestimating their abilities, and not taking into account external factors. One of the best thing you can do, as a client, to mitigate against this is to separate fact from speculation, and differentiate outputs from outcomes. Ask your consultant to explain what aspects of their proposal are based on speculation, and what is/isn’t guaranteed.
Replace as many unknowns (e.g. revenue estimates, traffic estimates, and conversion rates) with real numbers, and be conservative. Better to be pleasantly surprised than unpleasantly surprised.
Once you’re happy with your consultant’s strategy and forecasts, expect them. In a famous experiment, Harvard professor Robert Rosenthal found that the expectations of those around us do influence our results, even when those people never share their expectations with us. Digital marketing is a process that takes time to reach a desired result. Think of it like running a bath – you can’t turn the tap on and have a full bath in a matter of seconds. Unlike running a bath, which fills at a linear rate (if you run a bath for twice as long it’ll be twice as full), digital marketing growth tends to happen exponentially in growth spurts. Take this website for example – here’s a screenshot of our traffic: Of course, the work in the first twelve months contributed to the 600% growth spurt, but imagine if I had fired the digital marketer (in this instance, myself) after the six-month milestone on the basis that we had only achieved a tiny amount of growth during this period? Had that been the case, I think it’s unlikely we would have grown by 600% in months 12-16.
The flip side of the coin is that you probably pay your consultant on a linear monthly retainer. It’s understandable that many clients get itchy feet when they find that there has been very little growth after months of paying for consultancy. So, when is enough – enough? Ultimately, it depends on a number of variables, such as the age of the business, the amount of time spent by the consultant, and the type of digital marketing campaign in question. For example, it typically takes longer to generate results from an SEO or content marketing campaign, than a paid search or social advertising campaign. Companies like southcoastmarketingroup.com can help you with your search. That said, virtually all aspects of digital marketing grow gradually, and then suddenly. If you’re not seeing a gradual improvement in your campaign over the first six months, it might be time to investigate the reason why. In defence of the great digital marketers who sometimes don’t achieve desired results, a lack of tangible results can be due to the client’s business model, or unwillingness / inability to implement recommendations quickly. Generally speaking, though, the issue is most likely to reside in the consultant’s strategy, especially if the business has achieved good results in the past.
If this is the case, be patient, but be ready to move on if you suspect your consultant isn’t being effective or generating the results they anticipated.
Have you ever wondered how often you’re working on the latest version of a document? An electronic document management system has built in version control which allows you to automatically version documents with timestamps and date additions and ensure that a full document history is available to you whenever you want to see it. Usually it can get confusing if more than one person is working on the same document and the issue there is having multiple copies of the same document!
Online electronic management systems are full of regulated content which can be extremely sensitive and having adequate security is imperative. This becomes hard to achieve with paper or file share based documents. Being able to show traceability of documents can be a requirement for some companies. A lot of companies are still stuck in the past when it comes to the world of paper. They don’t want to generally move away from their comfort zone and change over to regulated online documentations. There are often technical, financial and operational barriers when it comes to implementing electronic document management systems but there are also a lot of benefits to be had when the systems are in place. As companies such as www.filestreamsystems.co.uk would tell you, the benefits far outweigh the disadvantages and if you choose to move away from paper and into a cloud system. Ensuring you have backups of everything is imperative for the success of your transition over to electronic document management systems. As mentioned before, if you don’t know what content you have it can be difficult to ensure that the content is backed up. Having an uploaded cloud system as well as an online system and then having a paper trail on top means that if there was a fire which damaged the paperwork, you’re backed up in the new system and should there be a flood that damages the computers, you’re backed up in the cloud!
Back up your backups at all times. Electronic document management systems centralise all your records and encourages the creation of these records in one location. This allows for much easier retrieval! Electronic document management frees your staff from the total chore that is bulk paper filing and additional tools help streamline work processes even further. The same documents can be filed under more than one heading and it will help to reference your work. This isn’t possible with paper documents unless you photocopy lots of copies of the same information but this actually creates more work and more paper documentation and what we are trying to achieve is lessening that! Lastly, moving over to an electronic documentation system actually frees up your floor space in the office. Moving out of the filing cabinets and into the cloud means all those cabinets taking valuable room away from the office can go! You’ll be able to move the office around a bit or add more staff should you be able to afford to.
Summer in the UK is never a guarantee everyone knows that. Some months do nothing but rain but stay warm, and other months are so cold you can’t bear to expose any skin outside. In recent years, summer time in England has left us all baking and this has caused a huge rise for travel agents as people book their summer holidays. We all love a good summer holiday and the idea of spending the entirety of July and August in the stuffy environment of the office without a break away to fresh air and sandy beaches is just the worst.
Thankfully, July and August are the quietest business times of the year. This is usually because management of businesses have disappeared off for a couple of weeks and with the air conditioning ramped up and everyone sweating it out in the office, it can be a pretty miserable few weeks of overheated boredom. To make the summer easier, ensuring you have the right equipment and computer programmes installed can make office life that bit simpler. If you’re using the right File Solutions then you are guaranteed to have things more comfortable. Where it’s not possible to book a holiday for the entirety of the summer, we’ve put together some top tips for you to be as comfortable as possible while working in the office this summer.
- Take your lunches. Take a long walk and if you’re fortunate enough to work near a body of water or a park, take your lunch there and sit in the shade. Make the most of your break time. Soak up the vitamin D from the sun and pretend you are going to be in the sunshine. It’ll lift your mood and make you shake off the office humidity for at least an hour.
- Organise a picnic for your colleagues. Does your company hold any kind of summer shindig? Maybe that could be your job! Summer can be long especially in the city and while you’re sitting working on storage of documents for the next quarter you could be choosing a location of your next party with your colleagues.
- Get that heartrate up. Okay so we understand it’s roasting hot in the office but on those lunch breaks going for cooling walks in the shade and getting that heartrate up, especially if you have a shower room in your office building you can cool off really fast!
- Air condition. While not everyone has the same tolerance for higher temperatures it rings true that not everyone has the same tolerance of low temperatures. Grab the office together and those who need it to be cooler can have it on half the day while the other side of the office wear cardigans. After lunch, compromise and use desk fans so the others don’t have to spend their days wearing winter clothes to the office. There is always a compromise.
- Rethink the wardrobe. Don’t come to work in knee high boots or thick tights. You will boil in your seat. Make sure you rethink your work wardrobe and buy in some floaty clothing to keep cool in an otherwise warm environment. Keep it work appropriate though, hot pants are not the one to wear to meetings in the boardroom.